Web Survey Bibliography
Title A look at the unique data-gathering process behind the Harvard Impact Study
Author Vitale, J.
Source Quirk's Marketing Research Review, May 2016, pp. 32-36
Year 2016
Access date 06.09.2016
Abstract
Jeff Vitale explains how a partnership with LinkedIn helped facilitate the fielding of the Harvard Impact Study, which sought to quantify the global economic and social impact of Harvard alumni.
Access/Direct link Quirk's Marketing Research Review Homepage (Abstract) / (Full text)
Year of publication2016
Bibliographic typeJournal article